Brand Development

My expertise includes copywriting, developing unique brand identities, graphic design, and visual content creation.

Vespr Coffeebar

When creating a brand for a coffee shop, it's easy to aim for the "best coffee in town."

Ultimately, people are seeking something more meaningful—this is what creates 'stickiness' with a brand (having great coffee is obviously a must).

Here's the "Why" showcased on the website and instilled in the staff for Vespr:

Studbee

For Studbee, a Lego third-party reseller, the brand "Why?" developed is "we provide brick supplies so you can spend time with your loved ones, and build amazing things."

Dreamland Tapes

Established a strong visual identity and consistent messaging across all platforms.

Mixtape Emporium

Leveraged retro aesthetics and nostalgia for a distinctive brand presence for this YouTube channel with a web store component centered around exercising to classical music playlists.

Vespertone

Combined modern design elements with classic influences for this non-sleep deep rest meditation website.

Cocktail Pantry Search

A reverse lookup cocktail recipe site with responsive design, allowing users to find recipes based on the ingredients they have in stock.